If you’re looking to grow your business (and who isn’t?) advertising on Facebook can really pay off. After all, it has over 1.5 billion members worldwide so no matter what industry you’re in, your customers are using it. However, it can also be pretty daunting considering the number of ads that are unapproved each day. Working with a social media advertising agency can be a great way to make sure you’re doing it right, while also saving you time and energy. Here are some of the top things to consider when developing, setting up, and launching a Facebook campaign.
1. Know Your Goals
The first task you’ll have to do when you set up a Facebook campaign is to define what your objective is. You’ll be provided with a list to choose from that includes brand awareness, lead generation, conversions, engagement, and more. Talk with your C-suite, sales, and marketing teams to establish baseline goals. Keep in mind that you can create different campaigns that all serve different goals. For example, you might want to create an ad that promotes a piece of content which aims to increase engagement and improve brand authority, while another ad promotes a specific product you want to sell more of.
2. Create a Killer Profile Page
Facebook allows you to customize your business’s profile page by including or excluding certain navigation tabs near the header. Depending on the type of business you have and your particular goals you may want to make your Reviews tab more prominent, display other social media profiles, share upcoming events, or showcase available job positions. The main goal is to make sure that your audience can find the information they’re looking for as easily as possible. And, of course, don’t forget to include high resolution images in your header and profile photo! It should be quick for users to identify who you are and what you do.
3. Use A/B Testing
Even with decades of experience, you can never be 100% certain about which ads will perform better than others. This is why A/B split testing is so important, especially when creating your first few campaigns. It takes time to truly get to know your audience and what they want from your social media profile. Once you develop an ad, create another version that changes the tone of voice, color scheme, or image. Then run a test to see which one resonates better with your users. Use this information to help you create successful ads for future campaigns.
These three Facebook campaign tips are just the tip of the iceberg when it comes to advertising on this platform. If you’d like to learn more, please get in touch with L7 Advertising. You can contact us online or give us a call at 760-208-4151. We’d be happy to discuss your current strategy and future business goals to help you identify the best way to implement a successful Facebook advertising campaign.