It is an undeniable fact that advertising is an important part of any business enterprise. For most organizations, there is simply no better way to attract customers and raise revenue. Digital marketing can potentially complicate matters for online entrepreneurs. While advertising on social media platforms can be a powerful tool, each company has its own mechanisms and rules to understand. Luckily, this can be achieved with PPC certification programs.
In the modern era, pay-per-click, or PPC advertising, is the gold standard for online marketing. However, getting the most out of your campaign requires a keen understanding of each platform. Fortunately, several of the most popular companies offer certification programs to help professionals maximize their advertising dollars. Here are a few PPC certification programs to consider over the next few weeks.
Tips For Online PPC Certification Programs
With online classes now a part of everyday life, it can be easy to underestimate the work involved. Fortunately, sharpening skills by learning new information is one of the best ways to stay ahead of the curve. Here are a few things to keep in mind while trying to earn digital certifications.
- Don’t be afraid to brush up on the basics of the field before the classes
- The point is understanding, so be sure you take your time
- Research any unfamiliar terms or concepts to secure a firm grasp on the subject
- Make a plan to apply anything that you learned for optimal retention
As anyone on the internet knows, Google is one of the most powerful search engines on the web. They boast billions of searches every single day. In addition, the same company owns YouTube, which has more than 100 million daily users. With a reach this powerful, a PPC certification focused on Google products would be an incredibly powerful signal of expertise.
In order to help advertisers to master the many options, Google Skillshop has a number of certifications related to Google Ads. The Google Ads Display Certification is classified for beginners and is designed to help people create effective marketing campaigns. Similarly, the Google Ads Search Certification can boost conversions from paid search campaigns. Other training programs related to ads for shopping or videos.
Perhaps the Measurement Certification is the most important training module for PPC certification. Here, marketers can learn to better utilize the benchmarking tools available via Google. Regardless of which kind of ads are being used, the ultimate goal is to draw in new customers and increase revenue. Without a keen understanding of how to measure campaign performance, it may be impossible to make critical adjustments for optimal success.
When it comes to the online sales market for physical items, Amazon is one of the most comprehensive avenues. The company sells software, technology components, homemade crafts, and everything in between. Businesses that depend on the sales of physical items would do well to get comfortable with the platform. In addition, B2B enterprises with clients in retail may also find Amazon beneficial.
Amazon’s Advertising Learning Console provides multiple certifications designed to help entrepreneurs and marketers to best optimize the platform for success. Each of the training programs is self-guided and free of cost. Users can access the resources using smartphones, laptops, desktops, and tablets as long as they have Amazon credentials.
Users interested in learning more about PPC advertising may want to start at the beginning with the Introduction to Amazon Advertising course. However, the beginner section of seminars includes several classes related to campaign measurement tools.
Recently rebranded as Meta, the company that owns both Facebook and Instagram has its finger on the pulse of social media. No other company touches such a wide cross-segment of users, from office professionals to creative types. Because the company reaches so many eyes, it can be a powerful tool in the right hands. However, anyone not familiar with marketing may not be ready to optimize paid advertisements including PPC certifications.
Facebook Certification offers a comprehensive tool to help entrepreneurs and marketing professionals best take advantage of the site’s various products. Advanced ad professionals can use the course and certification exam to prove their expertise to potential clients.
Popular certification topics include Certified Digital Marketing Associate, Certified Media Buying Professional, and Certified Advanced Marketing Developer. There are also training programs for people who want to learn marketing expertise across Meta platforms.
Microsoft may not be considered a leader in social media, but the name is still a titan in the technology industry. Entrepreneurs and marketing professionals can still benefit from PPC certifications related to shopping and searching using Microsoft products. The Microsoft Advertising Certified Professional exam covers a wide variety of topics designed to enhance ad effectiveness on this platform.
There are two fairly straightforward paths toward completing this certification. Anyone requiring refreshers on topics related to Microsoft products may benefit from taking some free courses. Options are organized into learning paths with titles such as Advertising, Audience Network, and Advertising Shopping. Each track contains short videos on a number of subtopics within the heading.
Once you have a firm grasp of the topics, download the study guide and take the exam. If you get a passing grade, you receive a badge and printable certificate that can be shared on social media profiles.
While LinkedIn is far from the largest social media platform in the world, it is considered by many to be the most powerful professional networking tool. B2B companies, staffing agencies, and contracting specialists all swear by the site as a great place to connect with other professionals. Fortunately, LinkedIn offers Marketing Labs as a way to demonstrate competency and maximize the benefits of paid ads.
The platform provides two separate tracks for professionals, ad campaigns and media planning and strategy. The ad campaigns section includes classes to introduce users to LinkedIn ads, including the targeting mechanisms and reporting/metrics tools. Media planning and strategy is focused on a broader approach, including plans for creating brand awareness and generating customer leads.
Trust The Professionals
Learning more about optimizing ad campaigns is a great way to get more bang for your marketing dollars. That is why entrepreneurs and marketing professionals can both benefit from platform-specific training modules. However, social media venues change their rules and algorithms all the time. Why worry about keeping up with the constant changes when you can focus on what you do best? Contact L7 Advertising today to find out how we can help you create effective ad campaigns for your company.