As a contractor, you’re an expert in many things. Kitchen and bathroom remodeling. Electrical services. Home building. The list goes on.
What you’re probably NOT an expert in is marketing… which is problematic, because the “word-of-mouth” of the 21st century is a product of the Internet above anything else.
However, that’s not a problem – there are five essential contractor advertising tips that you can start using TODAY that will expand your current audience, both online and off.
1. Don’t Discount Your SEO Efforts
According to one recent study, a massive 93% of all online interactions between a brand and its consumers still begin in the exact same way: with a search engine.
This means that your SEO efforts are of paramount importance to your long-term goals as a contractor. But that doesn’t mean keyword stuffing – try to write valuable, helpful and actionable content for outlets like your blog. Make no mistake, it can make all the difference in the world.
2. The New Era of YouTube Ads Has Arrived
Do you want to potentially reach about 30 million people per day? YouTube is how you do it – but YouTube’s advertising system definitely requires you to keep a few key things in mind.
Not only should you be creating content for YouTube on a regular basis, but you should be tracking those videos and using the platform’s built-in analytical features to figure out what is working and, more importantly, what isn’t. Video content is more likely to be liked AND shared on social media, so you should be creating as many videos for this outlet as possible.
3. Remarketing: The Friend You Never Knew You Needed
Remarketing is also an opportunity that you should absolutely explore as a contracting business.
This technique – sometimes called retargeting – allows you to put your Google Ads in front of a very precise audience who have ALREADY visited your website.
This means that if someone is looking for a contractor, finds your site, and then navigates away for whatever reason – you’ll still stay at the forefront of their mind.
4. Marketing Automation is the Key to Your Return on Investment
Finally, we arrive at the topic of marketing automation – something that many contractors overlook because of the “hands-off” approach it brings with it.
Imagine a world in which you could set your contractor marketing efforts on auto-pilot. One where so many of the mundane, menial tasks that you have to contend with daily happen automatically so that you can instead turn your attention towards those jobs that really need you.
That’s exactly what marketing automation brings to the table, and it’s absolutely a technique that you should pay close attention to as your business expands.
5. Don’t Be Afraid to Enlist the Help of Professionals
Contractor advertising can quickly become a full-time job… which is problematic, considering that you already have one of those monopolizing much of your time.
If you feel like you need to take your advertising efforts to the next level but don’t have the time in an average day with which to do it, don’t worry – there are organizations out there who are more than willing to help.
At L7 Advertising, for example, we have years of experience in helping contracting businesses like yours generate the new leads they need to grow. Rather than handling the heavy lifting yourself, let us do it so that you can get back to the most important job of all: scaling the business you’ve already worked so hard to build.
If you have any additional questions about the types of advertising techniques you need to continue to evolve as a contractor, or if you have any additional questions you’d like to discuss in a bit more detail, please don’t delay – contact L7 Advertising today.