Top 3 Social Media Platforms to Grow Your Business

2020’s digital landscape is an ecosystem of pronounced growth opportunities. Whether you’re a start-up guru, small business owner, or an experienced entrepreneur seeking new horizons, the cross-market potential for online advertising has never been better.

Instant Access to Social Media Advertisement

The online world’s diversified userbase creates an endless pool of potential customers to connect with. In most cases, working with a leading social media advertising agency helps to effectively reach the right consumers. Still, any business seeking new advertisement opportunities should take a keen approach to audience outreach. With companies flocking to social media by the hundreds, shoppers are more critical about brand image. Transparency is highly valued, so establishing a primary social media network for ad outreach can be hard.

There isn’t a set formula for success on social media. The algorithm prioritizes user experience over brands, only showing relevant ads that match their interests. How do you beat it? Diversify and customize your advertising strategies by qualifying target demographics. Sure, you’ve hit your monthly quota of conversions, but there’s more work to be done. Monitor campaigns across Facebook’s Newsfeed, Instagram Stories and LinkedIn Pages to optimize organic engagement.

Every business wants to make an impact online. Work with a social media advertising agency that helps your business stand out from the competition. Here are the leading platforms to leverage to optimize your social media strategies.

Today’s Top Platforms

In the past, key performance metrics were manually tracked to measure a campaign’s success. Nowadays, every platform gives businesses accessible tech tools to help determine the most effective ad type.

Today’s top 3 platforms are booming—each catering to well-defined market segments. When you narrow down your target audience and their social media habits, you increase opportunities for exposure and conversions. We’re here to help you utilize the platform that best meets your business goals.

Facebook

Facebook’s ability to transform user behavior into useful marketing metrics is vital for marketers. Their latest innovation, Facebook Pixel, has made audience identification easier than ever. It measures cross-device ad conversions, favored website products, track dynamic ad engagements, and much more.

Facebook Ads houses the platform’s most effective advertisement tools. Its delivers key metrics with insights on clicks, sales and conversions. Famed for its top-tier targeting capabilities, Facebook Ads is your answer to everything demographics-based. Target new fans with its granular approach to specific categories: audience age, location, language and purchasing behavior. With the assistance of a digital advertising company, these tools can completely rewire your ad strategy.

  • Facebook has over 2.7 billion active users in 2020.
  • 74% of American users have an income of $75,000 or higher.
  • Majority of American social media users in urban, suburban, and rural areas use Facebook.
  • Considered the most sustainable ad platform for small businesses to grow audience base.

Instagram

Instagram is innovative with their paid ad strategy. Instagram Ads management tools include KPI’s to track organic engagement, optimize sales funnels, and improve lead generation. It also benefits from Facebook’s paid ad campaigns with cross-platform advertising to maximize exposure. The platform redefines the art of visual ad placement by seamlessly integrating ads into users’ feeds. Approximately 60 percent of Instagram users discover new products while browsing—another 75 percent taking action after being inspired by a branded post.

  • Instagram has 1 billion active users a month.
  • Users spend almost 30 minutes a day on Instagram.
  • 200 million active users interact with at least one business profile daily.
  • Most visits are on mobile, useful for local search advertisement, location-based deals, and quick sharing.

LinkedIn

Renowned for its professional networking capabilities, LinkedIn’s Campaign Manager creates detailed breakdowns of actionable audiences. It offers detailed views into a brand’s most engaged demographic, click-based followers and compelling content posts, it’s become a one-stop shop for everything awareness-based. With the help of a digital marketing company, long-term LinkedIn Ad strategies offer compounding opportunities for B2B and B2C brands alike.

  • LinkedIn active users reach 660 million worldwide.
  • 52% of buyers rank LinkedIn as most influential based on credibility and trust.
  • LinkedIn Answers is the leading content-based ads solution that’s ideal for retargeting and remarketing through B2B marketing, cross-platform advertisement and paid ad partners.
  • Powerful content-based advertisement tools for marketers who manage campaigns on different platforms to increase brand awareness and ROI.

Work With a Leading Digital Advertising Company

L7 Advertising utilizes the advertising world’s latest, greatest tech tools to create the ad-driven, e-commerce impacts you need. Our expert creates custom ad campaigns to meet all of your business goals. Contact us to improve your advertising strategy that will generate conversions, clicks, and customers for your business.