14 May Add a 10X Multiple to your ROAS with Display Remarketing
You probably use pay-per-click advertising already, but have you considered display remarketing? Remarketing is a pay-per-click advertising technique that shows your ad to people who have already visited your website. These ads are designed to remind people to visit your site again. They can show up on webpages, mobile apps and search results. Remarketing makes sense for many reasons, but the biggest benefit is the cost.
The price for remarketing advertisement is often just a tenth the cost of standard PPC ads. Just as with regular PPC ads, you only pay when a user actually clicks on the ad. If no one clicks on the ad, it will still display, giving your users a visual reminder of your site at no cost to you.
Other Benefits of Remarketing
It doesn’t matter if you’re trying to increase sales activity, improve brand awareness or just drive traffic to your website; remarketing should be an essential component of your advertising strategy. Keep reading for some benefits of display remarketing:
Customers See Your Ads at the Right Time
Many of the potential customers who will see your advertisements are people who have just visited your website. Even if they are on a competitor’s website, they may be seeing your ads. These people are likely ready to make a purchase already, so your advertisements are displayed at just the right time.
Minimize Your Costs Automatically
The Google auction feature automatically calculates the optimal price for the ad you want to display. You’ll place more ads for less money.
Track Your Impact
Knowing how your ads are performing is an essential part of any ad campaign. Google’s free remarketing tools give you reports on how your campaigns are performing including where your ads are showing, what price you are paying and where your visitors are coming from.
Simplify Ad Creation
You don’t have to be a graphic designer to create attractive, eye-catching ads featuring text, images and even video. The free Ad Gallery helps you make ads that look great and get attention on every platform.
Your Ads are Everywhere
When you use remarketing, your ads can show up on over 2 million of the web’s most popular websites and mobile apps.
You Choose Your Audience
You often want to market to specific people; remarketing is the tool that can make it happen. You can set up campaigns that display your ads to people who meet certain criteria. For example, you could show your ads only to people who have placed an item in your shopping cart but not completed a transaction.
Now that you know the how remarketing can help you, let’s look at the different ways to use this valuable tool.
Google’s Remarketing Options
With Standard Remarketing, your ads will appear on the Google Display Network, a group of more than 2 million websites and mobile apps that reaches more than 90% of internet users worldwide.
Customer List Remarketing
Do you want to focus your efforts on your existing customers? Once you upload your customer information, Google will make sure they see your ad when they use Gmail, Google search and more.
You can take remarketing to the next level with dynamic remarketing. This technique shows users ads featuring the products they’ve expressed interest in.
Many users will visit your website while they are researching products to buy. Once they do, search remarketing will make sure that they keep seeing your advertisements even if they are researching the competition.
Because Google owns YouTube, it’s easy to show your ads to people who have watched videos on your YouTube channel.
How Does It Work?
Many websites have remarketing tags in their code. These tags are stored on user’s web browsers. These tags let Google identify these users as they visit other websites and display ads for your site.
If you are serious about the world of pay-per-click advertising, remarketing is a low-cost, effective way to get started. Contact us today for a free review of your current advertising strategy. Let us show you how remarketing and other techniques can improve your bottom line.
An important cog in planning and strategy, Christina unites the various fast-paced modern agency departments with her passion for the creative process. She’s a problem solver who has your shared goals in mind. Her value to clients is her ability to creatively plan and strategize ways to improve your marketing results and brand. She straddles the business and creative sides of advertising, as a Creative Strategist.