Marketing has shifted to a data-driven industry, powered by metrics like conversion rates, click-to-open percentages, SEO, and keyword analytics. How can you, as a marketer, take a step back and evaluate your marketing effectiveness? L7 Advertising has created an interactive Marketing Performance Calculator to help with this problem. Why do you need this? Marketing is always battling the presumption that it is a cost center and not a revenue driver. Don’t shoot yourself in the foot by focusing on engagement and brand awareness metrics rather than business metrics.