Reaching the right demographic with paid social advertising
L7 Advertising developed successful Facebook campaigns to generate leads and deliver pre-qualified leads straight to their inbox.
Increase Facebook Reach
Decrease in Facebook Cost Per Link Click
Increase in Facebook Link Click-Through Rate
The Ortez Real Estate Group was in need of more buyer/seller leads in the Sacramento area. They recognized an opportunity with millennials - whom would regularly show up to Open Houses without a realtor or pre-approval. They came eager, but completely unprepared. Ortez Real Estate Group knew the demand was there for a relatable realtor to walk them through the process and believed L7 Advertising could help capture the growing opportunity in this demographic.
Ortez Real Estate Group wanted to deliver ads on Facebook that would generate buyer/seller leads, capture the millennial demographic early and also promote an upcoming seminar. L7 Advertising got to work - creating that would resonate with the millennial audience and made The Ortez Realty Group top of mind for first-time home buyers.
Facebook was well suited to meet their need to generate leads and reach the millennial target audience. L7 Advertising developed successful campaigns to generate leads and deliver pre-qualified leads straight to their inbox. We created highly targeted campaigns to buyers and sellers resulting in a tremendous increase in link clicks.
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*Metrics are based on a period of L7 Advertising paid media management from (5/10/19 - 5/29/19) compared to the previous period.