Marketer Insight on Facebook Vs. Instagram Advertising
Comparing social media platforms to advertise on is like comparing apples to oranges. Ultimately, they have characteristics that...
Comparing social media platforms to advertise on is like comparing apples to oranges. Ultimately, they have characteristics that...
2020’s digital landscape is an ecosystem of pronounced growth opportunities. Whether you’re a start-up guru, small business owner,...
Social media observers have been predicting the decline of Facebook for years, especially among millennials. Despite this, Facebook...
The relationship between a search engine and business is a delicate thing. Search engines, such as Google, want...
Facebook is making a change to its ad platform. By limiting the ad volume, the social media company...
It's no secret that Facebook and Instagram algorithms have been pushing paid advertisements over user-generated content. The new...
2020 is the year where we all learned how to conduct more business online. The number of remote...
Want to know how big the user pool is for Instagram? Hootsuite reports that a billion people use...
In many ways, the growth of social media has become an advertiser's dream. Prior to the internet, the...
There are many kinds of businesses in the world today, each of them with their own intricacies and...
Video is huge in marketing these days. It's a good idea to add this to your marketing strategy,...
Starting in late 2019 through 2020, Google has quietly been changing its organic and paid platforms. At the...
Last week we talked about the current trends and some general practices in social media. This week I’m...
Social Media has been the fastest growing and most influential phenomenon on the internet, and for many businesses,...
Conversion is a term thrown around a lot in digital marketing and it is a common element of...
Digital marketing can seem mysterious and complicated, and at times it is very involved, but you don’t have...
Google has come a long way from where it started. Users have shifted from desktop to mostly mobile...
If you’ve ever run a Google Ads display campaign you know that having your ads appear in the...
By now pretty much all business owners have realized that digital marketing is a requirement of being viable...
Why You Need to Advertise to Mobile Users PPC advertising has become the most cost-effective digital marketing platform, but...
You’ve probably heard the term marketing funnel, but maybe had questions about what it was, how to measure...
The Importance of Brand Awareness Brand awareness by definition means the extent to which consumers are familiar with the...
Traditional media marketing relies on results, but often where specifically sales are coming from. Knowing if your budget...
As digital marketing experts, we know what it takes to have to have an impeccable SEO strategy. SEO requires the...
A Facebook ad campaign can pay off well for your marketing strategy, and it's pretty easy to set...
It's no secret that social media is the power tool for small businesses to increase site traffic, generate...
Janet Jackson famously asked, "What have you done for me lately?" In the fast-paced world of paid search...
These days it seems like everyone has a gimmick. Coffee shops have punch cards and grocery stores have...
Conversion rate optimization increases the likelihood that your leads will become customers. Improving conversion rates is the #1...
As an entrepreneur, you know you have to maximize every minute of your time. You can't afford to waste...
If one of your goals includes growing your small business, you need to keep current on the relevant...
The field of online marketing is vast and can be confusing for any business owner. There are many...
Managing an SEO or PPC program for your business is a good start, but how do you make...
The modern world of digital marketing can be incredibly complicated for the novice. How do you know which...
If you're looking to grow your business (and who isn't?) advertising on Facebook can really pay off. After...
If you're just getting started with your online advertising strategy or are looking for some fresh ideas to...
Here are a few reasons and benefits to incorporate Bing Ads into your digital marketing strategy....
Website analysis tools help optimize your website, improve your search rankings, and drive more traffic to your website....
Knowing the difference between advertising and marketing can be a critical tool for growth. A proper mix of...