Marketer Insight on Facebook Vs. Instagram Advertising

Comparing social media platforms to advertise on is like comparing apples to oranges. Ultimately, they have characteristics that...

24 November, 2020

Top 3 Social Media Platforms to Grow Your Business

2020’s digital landscape is an ecosystem of pronounced growth opportunities. Whether you’re a start-up guru, small business owner,...

16 November, 2020

The Future of Social Media Advertising With Facebook

Social media observers have been predicting the decline of Facebook for years, especially among millennials. Despite this, Facebook...

10 November, 2020

Beginner’s Guide to Keyword Research for SEO

The relationship between a search engine and business is a delicate thing. Search engines, such as Google, want...

02 November, 2020

New Facebook Ad Limit: How It Will Affect PPC Campaigns

Facebook is making a change to its ad platform. By limiting the ad volume, the social media company...

26 October, 2020

Social Media Strategy Checklist To Grow Organic Engagement

It's no secret that Facebook and Instagram algorithms have been pushing paid advertisements over user-generated content. The new...

19 October, 2020

Social Media Strategies to Generate Leads For Your Virtual Event

2020 is the year where we all learned how to conduct more business online. The number of remote...

12 October, 2020

Instagram Ads Design Checklist to Increase Engagement

Want to know how big the user pool is for Instagram? Hootsuite reports that a billion people use...

05 October, 2020

5 Ways To Convert Your Audience’s Social Media Habits Into Revenue

In many ways, the growth of social media has become an advertiser's dream.  Prior to the internet, the...

30 September, 2020

Top 5 Ways To Optimize Your Instagram To Increase ROI

There are many kinds of businesses in the world today, each of them with their own intricacies and...

28 September, 2020

Optimizing Your Campaign For YouTube Ads

Video is huge in marketing these days. It's a good idea to add this to your marketing strategy,...

21 September, 2020

Google Ads Changes and Digital Marketing Tips for 2020

Starting in late 2019 through 2020, Google has quietly been changing its organic and paid platforms. At the...

02 September, 2020

How Your Local Business Can Succeed with Social Media

Last week we talked about the current trends and some general practices in social media. This week I’m...

24 August, 2020

Is Social Media a Requirement for Your Business?

Social Media has been the fastest growing and most influential phenomenon on the internet, and for many businesses,...

18 August, 2020

Tracking Conversions – Closing the Marketing Loop

Conversion is a term thrown around a lot in digital marketing and it is a common element of...

07 August, 2020

Essential Digital Marketing Toolbox

Digital marketing can seem mysterious and complicated, and at times it is very involved, but you don’t have...

10 July, 2020

RankBrain – Google’s Mysterious AI Resource

Google has come a long way from where it started. Users have shifted from desktop to mostly mobile...

25 June, 2020

Google Ads Hack – Keeping Your Ads from Appearing in Mobile Apps and More

If you’ve ever run a Google Ads display campaign you know that having your ads appear in the...

01 June, 2020

Is Pay-Per-Click Advertising Right for Your Business?

By now pretty much all business owners have realized that digital marketing is a requirement of being viable...

27 May, 2020

Essential Checklist for PPC Advertising to Mobile Users

Why You Need to Advertise to Mobile Users PPC advertising has become the most cost-effective digital marketing platform, but...

15 May, 2020

Winning with Your Marketing Funnel: Essential Website Analysis

You’ve probably heard the term marketing funnel, but maybe had questions about what it was, how to measure...

27 April, 2020

Building Brand Awareness in 2020

The Importance of Brand Awareness Brand awareness by definition means the extent to which consumers are familiar with the...

23 April, 2020

How Do You Know if Your PPC Advertising is Cost-Effective?

Traditional media marketing relies on results, but often where specifically sales are coming from. Knowing if your budget...

17 April, 2020

How to Optimize Your Website for SEO: The Ultimate Website SEO Checklist

As digital marketing experts, we know what it takes to have to have an impeccable SEO strategy. SEO requires the...

01 April, 2020

What to Know Before Starting a Facebook Ad Campaign

A Facebook ad campaign can pay off well for your marketing strategy, and it's pretty easy to set...

30 March, 2020

Are Facebook Ads Worth It For Small Businesses?

It's no secret that social media is the power tool for small businesses to increase site traffic, generate...

23 March, 2020

Four Small Business SEO Trends You Can’t Afford To Miss In 2020

Janet Jackson famously asked, "What have you done for me lately?" In the fast-paced world of paid search...

16 March, 2020

Top Four Reasons Your Agency Should Be a Bing Certified Partner

These days it seems like everyone has a gimmick. Coffee shops have punch cards and grocery stores have...

13 March, 2020

Conversion Rate Optimization Tips for 2020

Conversion rate optimization increases the likelihood that your leads will become customers. Improving conversion rates is the #1...

26 February, 2020

Five Smart & Effective Small Business Advertising Ideas

As an entrepreneur, you know you have to maximize every minute of your time.  You can't afford to waste...

24 February, 2020

Top Four Trends For Small Business Marketing Strategies In 2020

If one of your goals includes growing your small business, you need to keep current on the relevant...

19 February, 2020

Five Essential Marketing Metrics You Should Be Tracking

The field of online marketing is vast and can be confusing for any business owner. There are many...

10 February, 2020

How to Analyze Your Website Performance & Marketing Strategies

Managing an SEO or PPC program for your business is a good start, but how do you make...

03 February, 2020

Top Five Secrets to Understand Before Launching a Successful Facebook Campaign

The modern world of digital marketing can be incredibly complicated for the novice.  How do you know which...

27 January, 2020

Top Facebook Campaign Tips to Grow Your Business

If you're looking to grow your business (and who isn't?) advertising on Facebook can really pay off. After...

22 January, 2020

5 Advertising Strategy Examples to Grow your Business

If you're just getting started with your online advertising strategy or are looking for some fresh ideas to...

14 January, 2020

Top Three Reasons To Advertise With Bing

Here are a few reasons and benefits to incorporate Bing Ads into your digital marketing strategy....

07 January, 2020

5 Website Analysis Tools To Analyze Your Website Performance

Website analysis tools help optimize your website, improve your search rankings, and drive more traffic to your website....

13 December, 2019

Apples and Oranges: Understanding the Difference Between Advertising and Marketing in Small Business

Knowing the difference between advertising and marketing can be a critical tool for growth. A proper mix of...

03 December, 2019