Tracking Conversions – Closing the Marketing Loop

Conversion is a term thrown around a lot in digital marketing and it is a common element of...

07 August, 2020

Essential Digital Marketing Toolbox

Digital marketing can seem mysterious and complicated, and at times it is very involved, but you don’t have...

10 July, 2020

RankBrain – Google’s Mysterious AI Resource

Google has come a long way from where it started. Users have shifted from desktop to mostly mobile...

25 June, 2020

Google Ads Hack – Keeping Your Ads from Appearing in Mobile Apps and More

If you’ve ever run a Google Ads display campaign you know that having your ads appear in the...

01 June, 2020

Is Pay-Per-Click Advertising Right for Your Business?

By now pretty much all business owners have realized that digital marketing is a requirement of being viable...

27 May, 2020

Essential Checklist for PPC Advertising to Mobile Users

Why You Need to Advertise to Mobile Users PPC advertising has become the most cost-effective digital marketing platform, but...

15 May, 2020

Winning with Your Marketing Funnel: Essential Website Analysis

You’ve probably heard the term marketing funnel, but maybe had questions about what it was, how to measure...

27 April, 2020

Building Brand Awareness in 2020

The Importance of Brand Awareness Brand awareness by definition means the extent to which consumers are familiar with the...

23 April, 2020

How Do You Know if Your PPC Advertising is Cost-Effective?

Traditional media marketing relies on results, but often where specifically sales are coming from. Knowing if your budget...

17 April, 2020

How to Optimize Your Website for SEO: The Ultimate Website SEO Checklist

As digital marketing experts, we know what it takes to have to have an impeccable SEO strategy. SEO requires the...

01 April, 2020

What to Know Before Starting a Facebook Ad Campaign

A Facebook ad campaign can pay off well for your marketing strategy, and it's pretty easy to set...

30 March, 2020

Are Facebook Ads Worth It For Small Businesses?

It's no secret that social media is the power tool for small businesses to increase site traffic, generate...

23 March, 2020

Four Small Business SEO Trends You Can’t Afford To Miss In 2020

Janet Jackson famously asked, "What have you done for me lately?" In the fast-paced world of paid search...

16 March, 2020

Top Four Reasons Your Agency Should Be a Bing Certified Partner

These days it seems like everyone has a gimmick. Coffee shops have punch cards and grocery stores have...

13 March, 2020

Conversion Rate Optimization Tips for 2020

Conversion rate optimization increases the likelihood that your leads will become customers. Improving conversion rates is the #1...

26 February, 2020

Five Smart & Effective Small Business Advertising Ideas

As an entrepreneur, you know you have to maximize every minute of your time.  You can't afford to waste...

24 February, 2020

Top Four Trends For Small Business Marketing Strategies In 2020

If one of your goals includes growing your small business, you need to keep current on the relevant...

19 February, 2020

Five Essential Marketing Metrics You Should Be Tracking

The field of online marketing is vast and can be confusing for any business owner. There are many...

10 February, 2020

How to Analyze Your Website Performance & Marketing Strategies

Managing an SEO or PPC program for your business is a good start, but how do you make...

03 February, 2020

Top Five Secrets to Understand Before Launching a Successful Facebook Campaign

The modern world of digital marketing can be incredibly complicated for the novice.  How do you know which...

27 January, 2020

Top Facebook Campaign Tips to Grow Your Business

If you're looking to grow your business (and who isn't?) advertising on Facebook can really pay off. After...

22 January, 2020

5 Advertising Strategy Examples to Grow your Business

If you're just getting started with your online advertising strategy or are looking for some fresh ideas to...

14 January, 2020

Top Three Reasons To Advertise With Bing

Here are a few reasons and benefits to incorporate Bing Ads into your digital marketing strategy....

07 January, 2020

5 Website Analysis Tools To Analyze Your Website Performance

Website analysis tools help optimize your website, improve your search rankings, and drive more traffic to your website....

13 December, 2019

Apples and Oranges: Understanding the Difference Between Advertising and Marketing in Small Business

Knowing the difference between advertising and marketing can be a critical tool for growth. A proper mix of...

03 December, 2019

10 Methods to Improve Your SEO

An exceptional SEO strategy can improve your business in many ways. Consider incorporating these 10 methods to improve your...

26 November, 2019

5 Effective Real Estate Advertising Strategies

As a real estate agent, it's critical to manage your online presence and marketing. Here are five of...

19 November, 2019

What Is The Best Type of Online Advertising?

If you've ever asked yourself, what is the best type of online advertising? L7 Advertising can help! Keep...

12 November, 2019

5 Advertising Tips for Contractors That You Can Start Using Today

As a contractor, you're probably not a marketing expert. So here are 5 contractor advertising tips to expand...

08 November, 2019

Using Bing’s Online Advertising Services

While you probably already realize the benefits of advertising on Google, did you know that Bing Ads also...

29 October, 2019

Preemptive Advertising: A Key Strategy for Growth

When consumers constantly see ad after ad, slogan after slogan, over time, they might start to understand some...

23 October, 2019

YouTube: An Effective Advertising Platform

Want to effectively reach your target audience on YouTube? Check out these tips on how you can crush...

15 October, 2019

Why You Should Absolutely Use Instagram Advertising Services

Now's the time to incorporate Instagram Advertising Services into your marketing stack to effectively promote your brand and...

08 October, 2019

5 Reasons to Start Online Paid Advertising Services

Why should you start paid digital advertising? Here's a few tips on how you can use paid advertising...

01 October, 2019

Keep Your Sales Funnel Full with an Automated CRM

Customer Relationship Management (CRM) integrates the touch points in your customer lifecycle with your marketing strategy. If you...

23 September, 2019

Google’s Recent Updates Could Affect Your PPC Campaigns

And Why You Need an Agency to Stay On Top of it Don’t like what Google is doing? Give...

21 August, 2019

Benefits and Best Practices of an Email Drip Campaign

Emails That Get Opened? Yep, It’s Possible. A component of marketing automation, email drip campaigns consist of a series...

16 August, 2019

Reasons Why Advertising on Facebook Pays Off Big Time

And Our Case Studies to Prove It From humble bragging and “Vaguebooking” to rampant food photos and inane quizzes,...

08 August, 2019

The Surprising Benefits of Using Bing Ads Over Google Ads

Or Even Better, Use Them Together “I’m not touching you.” (finger poke within one inch of face) “Quit it!” “I’m not...

24 July, 2019