Search Engine Optimization
SEO Services that get small businesses big returns
Help customers find your business on Google
Search Engine Optimization (SEO) has long been an essential marketing practice. But too often, agencies treat SEO as a separate activity. At L7 Advertising, we integrate SEO strategies with website development, content management and paid media. We optimize your website and content with keywords carefully chosen to increase your brand’s visibility with Google and other search engines. We also stay on top of Google’s search algorithm and your analytics, tweaking your strategy as needed to keep you ahead of the curve.
Technical SEO Includes:
Implementation of status codes, sitemaps, informational architecture, robots.txt to ensure search engines are able to crawl content successfully
Set up of Webmaster tools to facilitate website indexing and track PageRank
Production of accessible content that’s easy for search engines to translate, utilizing schema.org and HTML
Increased content ranking through canonical tags for proper pagination
Establishing content relevance and authority by streamlined UX, and mobile-first design and development
SEO Content Strategy Includes:
Extensive keyword planning and research
Create keyword-rich copy that is specific to your unique brand
Consistent publishing of fresh, relevant content to show site is active and call for an ongoing indexing of pages
Improve the performance of ad campaigns and PPC strategies
Build brand assets with meta-links that enhance visibility throughout search engines
Improve the opportunity for cross-promotion of branded assets throughout digital platforms
The awesome power of SEO
Ranking high in Google searches has a profoundly positive effect on a business, both in inbound leads and all-around credibility. Studies show that top-ranking websites get 33% of the available business in a given market segment.
If you don’t have and execute a strategic SEO plan for your website, it’s virtually impossible to achieve or maintain a high rank in search results. And because search algorithms are constantly evolving, attentive SEO management is a must for any company serious about staying competitive.
approach to SEO
We address SEO in two phases: on-page technical work and off-page content management. First, our team performs a complete audit of your current website and conducts keyword research, including assessing the websites of your competitors to determine how you can outrank them. Then, we craft an SEO management plan for your website that includes website enhancements, blog posts, guest posts, backlinking and refreshes for your existing content.
Let’s get you seen on search
At L7 Advertising, we’ve got a long track record of making small businesses more successful and life a little easier for business owners. We can do the same for you.
Contact us today to get started.
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