Revive Facebook Ad Campaigns With 5 Proven Strategies

Young creative business facebook ad campaigns strategy

As of November 2021, Facebook has roughly 2.89 billion monthly active users per Statista, and over 98% of active user accounts worldwide accessed Facebook via a mobile phone in a single month. Since 63% of the U.S. population ages 12 and up claim they use Facebook, your business can’t afford NOT to advertise on the social media platform.

But, maybe you’re already running ads on Facebook that aren’t generating the desired ROI. Or you gave up on Facebook advertising because you didn’t get anywhere. That isn’t too surprising because of all the competition for ad space. However, you are missing out on a huge social media market, so let’s look at some ways to rejuvenate your Facebook ad campaign.

Let’s start with some basics.

Before starting a facebook ad campaign

You have to set a solid foundation for your Facebook ads to maximize the ROI.

  1. Set up a conversion tunnel
  2. Create different Facebook strategies for different funnel
    • Identify your audiences
    • Develop campaigns for each stage
    • Develop cross-channel marketing incentives for each audience
    • Set campaign goals
  3. Create realistic buyer personas
  4. Segment your audience to make relevant offers
  5. Start a retargeting campaign to improve ROI

One way of segmenting your audience can be by their level of interest. For instance,

  • Visited your website once
  • Past blog readers that left after reading a few articles
  • Engaged blog readers
  • Landing page visitors
  • Abandoned your shopping cart
  • Repeat customers, etc.

Set Up a Facebook Tracking Pixel

A Facebook Pixel tracks what people do after they leave Facebook and go to your website. Facebook offers a step-by-step explanation of how to set up a Pixel.

Now you’re ready to advertise on Facebook.

facebook ad campaign trends for 2022

1. Using Facebook Mobile Ads & Instagram Ads

About 94% of Facebook’s ad revenue comes from mobile ads. That means that mobile is the best place for you to advertise. By partnering mobile ads on Facebook and Instagram, you can maximize your reach on mobile. You can also add a Facebook Audience Network.

Note: Do not use a mobile ad to send mobile users to a website that isn’t mobile-friendly. Make sure your landing page is mobile-optimized.

Make sure to test your ad creative to see how it looks on mobile on Facebook and Instagram.

2. Use Lead Ads to Build New Marketing Lists

Lead ads are convenient for Facebook users. They let you enter your contact information right on your Facebook newsfeed. You never have to leave Facebook. You can start with a defined target audience. Then create a lead ad to send to that audience. You can A/B test whether lead ads work better for you vs. standard ads with a link to a landing page.

3. Use Multi-Product Ecommerce Ads

If you sell products on an ecommerce site, you can create multi-product ads for Facebook. This means you can show ads that feature more than one product. You only pay for one ad but can advertise several products.

An alternative use for multi-product ads is to feature more than one benefit of a single product. This ad style isn’t limited to retail products but can feature subscription services, SaaS, or B2B products. Anything that looks different when viewed from different angles or has several benefits to highlight.

4. Create Video Ads for Newsfeeds

Video is popular online, as evidenced by the growth of TikTok, Instagram Reels, and YouTube. Facebook ad campaigns using video ads can appear in newsfeeds along with other video content.

It’s important to realize the type of videos people are used to seeing on social media. Many videos are recorded by users and are amateurish and very short. There’s no need to obsess about video quality. You can use your own smartphone to record your video; cameras are excellent on newer phones. Video ads should look like other videos on a newsfeed.

Videos should be short, under a minute if you can. Or let viewers know you have a longer video on your landing page. You can practice seeing what you can feature in a 30-second video. Videos are great to demonstrate new products, but they can also be used for services, SaaS, or subscription services.

5. Use Facebook Ads for Remarketing

Remarketing ads are a good places to use Custom Audiences. According to Facebook,

A Custom Audience made from a customer list is a type of audience you can create to connect with people who have already shown an interest in your business or product. It’s made of information – called “identifiers” – you’ve collected about your customers (such as email, phone number and address) and provided to Facebook.

The goal is to have a targeted audience to send your remarketing campaign. For instance, you can use a list of your landing page visitors. Landing page visitors already know your brand, and they have expressed interest in what you’re offering on the landing page. You can retarget them with a related ad. Make sure to add a CTA to take them to the next step of your funnel.

6. Target Custom Audiences with Dynamic Ads

Facebook ad campaigns do really well with dynamic ads and can earn one of the highest ROIs. A case study by KLM Royal Dutch Airlines is a good example. During their campaign, they achieved a 4.5X increase in bookings, 87% higher conversion rate compared to other remarketing campaigns, and 62% lower cost per booking. KLM was looking for a cost-effective way to market to UK customers.

Using a combination of highly targeted remarketing ads with a Facebook Custom Audience and Facebook Pixel, you can show people ads related to their recent visit to your website.

Are You Ready to Revive Your Facebook Ad Campaigns?

Using any of these techniques is a great way to revive old Facebook ad campaigns or create totally new ones. Frankly, you can use all of these methods to drive more business to your website or ecommerce store. Contact us to attract qualified leads at the top of your conversion funnel.

Scroll to Top