Reducing Cost per Phone Call and Increasing Conversions for a Towing Company
Road Runner Towing, a client of L7 Advertising, sought to increase their inbound leads and phone calls while maintaining a Cost per Acquisition (CPA) goal of $35. L7 Advertising devised a strategic approach focusing on negative keywords, intent-based ad groups, and ad relevance to optimize the client's Google Ads campaign and improve their bottom line.
413%
Return on Ad Spend
54%
Decrease in Google Ads Cost Per Click
62%
Decrease in Cost Per Conversion
Best service out there. I used other advertisement companies but I had to switch up and I went with L7 advertising and Derrick really helped us out. Our company has been using them for about 2 years and I would definitely recommend them to anyone out there trying to grow their business!
About
L7 Advertising devised a strategic approach focusing on negative keywords, intent-based ad groups, and ad relevance to optimize the client's Google Ads campaign and improve their bottom line.
Goal
The primary objective of L7 Advertising was to reduce the client's Cost per Phone Call while increasing conversions. The desired outcome was to achieve a higher return on ad spend (ROAS) and improve the Towing Company's overall marketing performance.
To achieve the set goal, L7 Advertising implemented the following strategies:
Negative Keyword Optimization: A strong negative keyword list was developed to refine the ad targeting, eliminating irrelevant searches and improving campaign efficiency.
Intent-Based Ad Groups: Ad groups were structured around keywords with high intent to convert into a lead after a search. This approach ensured that the client's ads were displayed to users actively seeking towing services.
Ad Relevance: L7 Advertising focused on creating highly relevant ads with compelling messaging that resonated with the target audience. By improving ad relevance scores, Google puts more weight in favoring our ads vs. competitor ads.
Refinement and Optimization: The campaign was continually refined by adjusting the CPA goal cost until reaching an optimal balance between lead quality and cost effectiveness.
Results
L7 Advertising not only achieved but exceeded the set goal of reducing the client's CPA while increasing inbound leads and phone calls. The results demonstrated substantial improvements in key metrics such as CPC, cost per conversion, and ROAS. By increasing the conversion rate and reducing costs, L7 Advertising provided Road Runner Towing with a high return on investment (ROI), contributing to the growth and profitability of their business.
Services Provided
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*Google Metrics are based on a period 9/1/22 - 6/30/23