Using Facebook to find highly qualified real estate leads
L7 Advertising implemented a new Facebook advertising strategy for Sold By Kirsten to bring in new leads for her real restate firm.
490%
Increase in Leads
404%
Increase in Facebook Page Engagement
19%
Increase in Facebook Page Likes
About
Sold By Kirsten was looking for a strong competitive advantage in its Georgia community. Kirsten knew her customers were on Facebook but weekly posts were no longer having much of an effect.
Goal
Kirsten’s Facebook page lacked engagement and was not delivering the leads that Facebook was capable of generating for her business. We wanted to increase her page likes to match the credibility she had built through word of mouth in her community. The social proof generated with our ‘like’ campaign assisted her lead campaigns that targeted local people ready to buy or sell. After launching our lead campaigns, the overflow of leads she received was nearly instantaneous and has steadily continued.
Results
Facebook was the optimal channel to reach her target audience. To meet her goals, we created highly targeted campaigns to buyers and sellers within her city to deliver highly qualified real estate leads at just $5/lead.
Services Provided
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*Google Metrics are based on a period of L7 Creative Facebook paid media management from 5/1/21 - 8/1/21 compared to the previous period. Marketing ROAs based on August 2021, compared to the previous month.