As with Google Ads, Bing Ads operate on a pay-per-click (PPC) platform so that advertisers pay when users click on their ads. In turn, this drives users to your website and increases both your search visibility and brand awareness. There are content ads and product ads, the latter of which is great for retailers and e-commerce sites because they display your product with images, prices, text, and more. The ads not only get displayed within Bing’s search results but also on Bing’s Yahoo! and Microsoft Network Partners. With approximately 9.6 billion searches logged per month on Bing, placing ads here simply makes good sense. And because fewer people are advertising on Bing, you’ll pay less while still generating an impressive amount of leads for your business.