Google Ads Management

We’re experts in Google Ads campaigns so you don’t have to be.

The Google Ads PPC (pay-per-click) advertising platform is one of the most effective in existence, particularly because Google accounts for two-thirds of all US searches. The ads reach your clients/customers through the Google Display Network and Google Search Network by gaining the top positions on search engines. The reason Google Ads are so successful is they are shown to users who are actively searching for the keywords selected in your campaign, so you are catching them at the purchasing stage of the digital sales funnel. They also work hand in hand with other SEO strategies, as they allow you to test precise keywords.

As you might imagine, the competition in the world of PPC is extremely stiff, so you need to ensure prime placement or risk losing out to other companies in your niche. It might sound overwhelming but that’s where we come in. As a Premier Google partner, we will ensure your campaigns will give you the ROI you are seeking. We can either launch your campaign or provide an overhaul for your current one.

Specific Services We Offer

  • Industry/Competition Research
  • Keyword Discovery and Selection
  • Campaign Management, Strategy and Maintenance (or Improvement on Current Site)
  • Ad Text Creation and Submission
  • Data Analysis and Tracking Through PPC Monitoring
  • Call Tracking
  • Personalized Reporting Dashboard
  • Landing Page Strategy, Design, Development, and Optimization
  • Copywriting for New Campaigns
  • Bid and Budget Optimizations
  • Geo-targeting Strategy
  • Ad Optimizations, Monitoring & A/B Testing

Account Insights

Benchmarking and goal-setting by review of account (keywords, competition, audiences)

Landscape Assessment

Review of competition and target audience

Creative Strategy

Messaging, Offers and Asset Creation

Campaign Development

Setting up audiences/targeting, campaigns, ad groups, ads, bids, targeting, experiments

Tracking

Setting up mechanics for tracking conversions and attribution

Optimizations

Proactive review and optimization of your campaigns, making sure you are continually achieving and exceeding your goals

How We Work

L7 will use its extensive Google Ads experience to help you decide whether a search ad, display ad, or video is what you need in order to achieve your company’s goals. We will also work together in coming up with a number of low-volume keywords in order to keep costs down but click-through rates (CTRs) and conversion rates (CVRs) up. L7 takes you from end to end, helping you to create the ad campaign, optimize it, and then manage it.

Free Audit of Your Paid Advertising Efforts