Remarketing

Connect with clients who’ve already got your business on the brain

Remarketing – or retargeting as it is sometimes called – allows you to put Google Ads in front of a specific audience of people that has already visited your website. The psychology and research behind this proven approach is that consumers visit a site multiple times before making a purchase. You’re simply reminding them you’re still there, and providing a more organic ad experience. This technique can increase your brand exposure and ROI, get you higher click-through and conversion rates, and it allows for a range in budget. When it comes to downsides, we’d be hard put to find one for remarketing.

Specific Services We Offer

  • Campaign Management, Strategy and Maintenance
  • Data Analysis and Tracking
  • Personalized Reporting Dashboard
  • Landing Page Strategy, Design & Development
  • Copywriting for New Campaigns
  • Bid and Budget Optimizations
  • Geo-targeting Strategy
  • Ad Optimizations, Monitoring & A/B Testing

Account Insights

Benchmarking and goal-setting by review of account (competition and target audiences)

Landscape Assessment

Review of competition and target audience

Creative Strategy

Messaging, Offers and Asset Creation

Campaign Development

Setting up audiences/targeting, campaigns, ads, bids, targeting, experiments

Tracking

Setting up mechanics for tracking conversions and attribution

Optimizations

Proactive review and optimization of your campaigns, making sure you are continually achieving and exceeding your goals

How We Work

L7 will use its extensive Google Ads experience to help you decide whether a search ad, display ad, or video is what you need in order to achieve your company’s goals. We will also work together in coming up with a number of low-volume keywords in order to keep costs down but click-through rates (CTRs) and conversion rates (CVRs) up. L7 takes you from end to end, helping you to create the ad campaign, optimize it, and then manage it.

Free Audit of Your Paid Advertising Efforts