Talk of SEO – or search engine optimization – seems to ebb and flow but its value to a business never waivers. In fact, when it comes to growing a business’s online presence, it’s invaluable. In the most basic of terms, SEO is the rankings given to a company when an online search is conducted. It goes without saying that everyone wants the highest ranking possible, as consumers are busy and like low hanging fruit. In fact, the number one Google ranking gets 33% of the business. If that isn’t a “drop the mic” statement, we don’t know what is.
When SEO first came into existence, most of the discussion was around target keywords. Although long-tail keywords and head keywords are still a part of SEO, Google’s semantic evolution has made this less of a crucial part of the process. In order to be successful in SEO, the focus should be less on keywords and more optimizing page titles, building original content, getting inbound links, establishing domain and page authority, bread crumb navigation, real-time analytics, and more.