Remember when we thought YouTube was a passing phase? Yeah, we don’t either. It seemed destined for success but no one likely could have predicted its current status of reaching 30 millions user … per day. It has become the largest online video platform for user-generated content. No matter what your marketing goal is, you’ll benefit from the YouTube Ad’s ability to build awareness and recall, grow consideration and interest, and drive action. To boot, a somewhat recent change to Google Ads has allowed advertisers to reach more viewers on YouTube, particularly across mobile devices. It’s also possible to target viewers based on Google search history in addition to their viewing behaviors, so advertising on YouTube is a must … and we can help.