As of 2019, Twitter has around 126 million active daily users. Twitter has become an essential platform for every celebrity, political figure or journalist who hopes to make his or her voice heard. The characteristics that make Twitter valuable for these individuals also make it a good platform for businesses hoping to advertise their products and services.
Are you curious about advertising on Twitter? We’ve prepared a list of 10 tricks and tips to help you get started.
1. What Is Your Goal?
The old proverb says if you aim at nothing, you are certain to hit your target. The first step in advertising on Twitter or anyplace else is to set a goal. Your goal will influence your target market, the type of content you use and how you will measure your success. Some common goals are:
- Generate leads
- Drive brand awareness
- Promote special offers
2. Make a Plan
Once you have a goal in mind, it’s time to make a plan. This is the time to determine your target market, your budget and your timetable. However, many plans that look good on paper may fail in the real world. Be sure to build flexibility into your plans.
3. Check the Competition
One way to see what works in advertising is to see what your competition is doing. After all, you are offering similar products and services to the same target market. The first step on your twitter journey should be checking out the competition. This will give you insight into the type of content your potential customers are already responding to. Once you see what’s working, you can implement similar strategies in your own campaigns.
4. Choose Your Target Carefully
There are two things that make social media advertising work: the enormous pool of potential viewers, and the ability to target a precise audience. The approach that works for you will vary, but it will always be a combination of crafting the right message and delivering it to the right people.
5. Write Strong Content
Just as many books, TV shows and music become popular while others fall short, some content on Twitter will succeed and some will not. If you want your content to shine, you must focus on writing engaging content on trending topics. Using clever, original #hashtags and images are two additional proven strategies.
6. Every Tweet Is a Test
Every tweet you share gives you an opportunity to measure your impact. You should analyze all of your content to track growing number of followers, follower engagements, click through rates and retweets. This is the best way to find out what works and what doesn’t.
7. Offer a Call to Action
What do you want your users to do after they read your tweet? Retweet it? Visit your website? Call their mom? Whatever it is, your readers are much more likely to follow through if you ask them to. Every tweet should include a call to action.
8. Stay Engaged with the Real World
What kind of real-world events matter to your target market? Whether it is the Super Bowl, the Grammys, or an election, engaging with the real world shows your readers that you care about the same issues they do.
9. Set Your Budget Ahead of Time
Are you uncertain about advertising on Twitter? You can get started for just a few dollars. If you write good content that people care about, even just a small investment can lead to big results.
10. Sometimes Less Is More
With most forms of advertising, the goal is to give your potential customers all the information they need to make a sale. When you advertise on Twitter, the hard 280 character limit means that you can’t always say everything you want to say. You can actually use this limitation to your advantage. Try to add just a touch of mystery and intrigue to your Twitter feed.
There is no one-size-fits-all formula for winning on Twitter. Every business must find its own path to success. We are here to help. Contact us today, and we can help you craft the perfect Twitter campaign for your business.