An exceptional search engine optimization (SEO) strategy can help your business improve in many ways. The first and most obvious is that your SEO strategy can help improve your search engine ranking when prospects search for specific products and/or services your business offers. Other benefits of local SEO include increased foot traffic and site traffic, greater content exposure, and improved authority recognition in your respective industry. Consider incorporating these 10 methods to improve your current SEO rankings.
1. Keywords
Conduct appropriate keyword research that considers all types of searches, including desktop, mobile, and voice. Include a good mix of high, medium, and low competition keywords for each type of search. Use a tool like SEMRush to do keyword research.
2. Meta Descriptions
Create a short, punchy meta description that contains the keyword you are attempting to rank on for that page. It will help increase your click-through rates from the SERPs.
3. Backlinking
Backlinking involves another website linking your website on their page(s). You can achieve backlinks through guest blogging, participation in forums, leaving comments, posting in LinkedIn groups, and more.
4. Local Search Optimization
Be sure to incorporate “near me” and other variations along with your local city and neighboring areas. It will help your pages rank when prospects are searching for products and/or services in your local area.
5. Image Alt Tags
Your image alt tags should contain the keyword your are trying to rank on for that page. It will help improve your SEO ranking and ensure you meet ADA requirements.
6. Header Tags
A healthy mix of header tags will help show the Google bot crawlers that your content is created with readers in mind. You should have one H1 header combined with the best number of H2 and H3 header tags that organize the content.
7. Voice Search Optimization
As the number of voice assistant devices, it’s important to consider the keywords people speak into these devices. Typically, voice search involves long tail keywords that are in the form of a question. Place the question in H2 header tags to help mobile users find the answers they seek.
8. Google My Business
Your Google My Business profile ensures your business can be displayed when prospects conduct a search for local companies. You can optimize your profile for the certain keywords, products, and services that your prospects are typing or speaking during their search query.
9. Site Speed
If your site loads slowly, it can impact the ability for your pages to rank on specific search terms. Test your site speed. If it loads slowly, consider speaking to our professionals about how it can be improved.
10. Blog
Blogging allows your site to increase the number of indexed pages on your website. This means your website will have more pages that can possibly be displayed in SERPs when prospects search for specific keywords.
By incorporating these above 10 methods into your current SEO strategy, you can expect to see your SEO ranking on Google and other search engines increase in time. The experts at L7 Advertising are well positioned to help your business improve your SEO strategy the right way to help you save time and resources. If you would like to learn more, get in contact us today.