YouTube: An Effective Advertising Platform

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YouTube is a platform that gets millions of viewers every single day. That being said, this opens up the door to numerous advertising opportunities. But in order to reach your target audience effectively, you need to have the right advertising strategy in place. In this post, we’ll discuss the different types of YouTube ads available, including some tips on how to crush your advertising goals through this platform.

Different Types of Ads

The first step in the process is to understand your specific marketing needs and business goals. Then you’ll need to implement the type of ads based on your goals. The different types of YouTube ads include:

Linear Video Ads

Linear video ads are videos that can play before, during, or after the original video. These ads are typically 15 to 30 seconds long, and the ability to fast-forward is not allowed. These linear ads are classified into three different groups:

          • Pre-roll ads
          • Mid-roll ads
          • Post-roll ads

Pre-roll ads run before the video content, while mid-roll ads will pause the video to display the ad. Finally, post-roll ads occur when the video has ended.

Non-Linear Video Ads

These types of ads run simultaneously with the video being viewed. Once the viewer clicks on these ads, the video content will pause. If you decide to implement these types of ads, it’s important to keep these ads short and to also include a button that’ll close the ad.

Out-Stream Video Ads

If you’re looking for a less obtrusive type of ad,  then out-stream video ads may be the best option for you. These ads work best when they display a logo or another icon that can quickly grab the attention of the viewer.

Interactive Video Ads

These types of ads are seen as one of the most effective types available. These ads encourage the user to engage with your brand by offering a short message that’s typically 30 seconds long.

YouTube Advertising Tips

Now that you understand the different types of video ads available on YouTube, it’s important to understand some tips to help you reach your audience effectively. Some of these include:

Do Your Research

With so many ad formats available, it can be complicated knowing what type to choose. That being said, a huge tip is to really understand the pros and cons of each ad format, so you can determine which option is best for your needs.

Utilize the Targeting Options

Another key consideration is to really pay attention to the targeting options with your YouTube campaigns. YouTube allows you to add key information about your target audience in order for your videos to display to the right demographic.

Incorporate Remarketing

Remarketing is a key strategy because it allows you to target the user when they already show interest in your products or services. For example, if they click on a video ad on YouTube and don’t end up making a purchase, remarketing can allow you to display a separate ad while the user is scrolling through Facebook, Instagram, or anywhere else on the web.

L7 Advertising Can Help

Now that you understand the different types of ads on YouTube, including some tips on how to effectively advertise with this platform, it’s now time to implement your next campaign. If you would like help with the process of advertising on YouTube, then feel free to get in touch with L7 Advertising for outstanding solutions to your specific needs.

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