As an entrepreneur, you know you have to maximize every minute of your time. You can’t afford to waste hours on activities that have no impact on your bottom line. Unfortunately, small business advertising is one of those tasks that owners often question. We all know we need to advertise in order to gain customers, but which marketing strategies will actually work?
Maintain a Blog to Boost SEO
Optimizing your search engine results can be a complicated process. Search engines like Google and Bing use sophisticated algorithms to deliver the best possible results to users. Providing regular SEO-friendly content on a blog is a great way to increase the chance of new visitors to your website. However, if you are not an expert, you may want to find a firm offering small business SEO services.
Build Social Media Following
For better or worse, social media is one of the primary modern methods used to establish and maintain relationships. Cultivating a following for your business is a great way to establish yourself as a subject-matter expert. Your existing and future customers use your products or services for a reason. Using social media to share success stories or updates on your business keeps consumers engaged with your brand, even if they are not currently shopping.
Recycle Content to Post on Multiple Platforms
As mentioned above, time is one of the most precious resources for small business owners. Since consumers use a number of different social media platforms, you may believe it is simply too much work to reach everyone. The secret is to develop a core message and story, and then recycle that content on a number of platforms. Since many of the platforms are designed for different kinds of interactions, you can create unique perspectives on the same topic for each channel.
Create Engaging Emails
A significant portion of the population still uses email as a primary communication channel. That means you are missing a valuable resource by not sending email contacts. Email can be a great way to engage with previous customers and inspire new purchases. You can also reach new customers through well-written messages that communicate the value of your product. The key, however, is making the emails engage the consumer by connecting with the need satisfied by your product or service.
Invest in Ad Campaigns
Paid advertising campaigns have changed a lot over the past two decades. Traditional PPC is still relevant, but more prevalent methods like paid social media advertising on Facebook, Instagram, or LinkedIn are breaking ground for generating great leads. Understanding your audience is still one of the most important steps to making your ads effective. Digital marketing specialists can help you understand which platforms to target and what messages to use. That is the best way to make sure you get your money’s worth.
We Can Help
Creating effective advertising requires a keen understanding of social media platforms and SEO techniques. Contact L7 Advertising today to help you develop the strategy to get the best possible publicity for your money.