preemptive advertising examples

Preemptive Advertising: A Key Strategy for Growth

When consumers constantly see ad after ad, slogan after slogan, over time, they might start to understand some common patterns. That might lead to the consumer believing that every company follows the same marketing tactics, which makes it extremely hard to reach these consumers. In order to stand out from the pack and get the

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fake news and its effect on advertising

Faux or No?

How Fake News Has Forced Some Changes in Advertising The term “fake news” is so ubiquitous that it’s almost had a tendency to lose its levity. That in and of itself is dangerous, not just as advertisers but as Americans. Just last week, a video featuring House Speaker Nancy Pelosi surfaced that appeared to show

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