Apples and Oranges: Understanding the Difference Between Advertising and Marketing in Small Business
Knowing the difference between advertising and marketing can be a critical tool for growth. A proper mix of both can create measurable results.
advertising
Preemptive Advertising: A Key Strategy for Growth
When consumers constantly see ad after ad, slogan after slogan, over time, they might start to understand some common patterns. That might lead to the consumer believing that every company follows the same marketing tactics, which makes it extremely hard to reach these consumers. In order to stand out from the pack and get the
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YouTube: An Effective Advertising Platform
Want to effectively reach your target audience on YouTube? Check out these tips on how you can crush your YouTube advertising goals.
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Faux or No?
How Fake News Has Forced Some Changes in Advertising The term “fake news” is so ubiquitous that it’s almost had a tendency to lose its levity. That in and of itself is dangerous, not just as advertisers but as Americans. Just last week, a video featuring House Speaker Nancy Pelosi surfaced that appeared to show