Apples and Oranges: Understanding the Difference Between Advertising and Marketing in Small Business
Knowing the difference between advertising and marketing can be a critical tool for growth. A proper mix of both can create measurable results.
marketing
5 Advertising Tips for Contractors That You Can Start Using Today
As a contractor, you’re probably not a marketing expert. So here are 5 contractor advertising tips to expand your audience base.
Preemptive Advertising: A Key Strategy for Growth
When consumers constantly see ad after ad, slogan after slogan, over time, they might start to understand some common patterns. That might lead to the consumer believing that every company follows the same marketing tactics, which makes it extremely hard to reach these consumers. In order to stand out from the pack and get the …
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YouTube: An Effective Advertising Platform
Want to effectively reach your target audience on YouTube? Check out these tips on how you can crush your YouTube advertising goals.
Year-End Marketing Checklist for Small Businesses
Yes, We Do Know It’s July. The 4th of July 2019 is now under our belts, and if the virality of this meme is any indication, people are feeling the end-of-the-year crunch even earlier than usual this year: We’re not ones for premature “Christmasing” or instilling a need for panic but, if you own a …
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