The relationship between a search engine and business is a delicate thing. Search engines, such as Google, want to deliver the most relevant and appropriate results for searchers. Businesses want to be at the top of the list when people search for what they do or what they offer. To optimize your organic search, keywords …
As digital marketing experts, we know what it takes to have to have an impeccable SEO strategy. SEO requires the combination of optimized website design and creative services in order to meet the needs of users and the requirements set forth by Google. In order to achieve the highest SEO ranking possible, we have developed the ultimate Website SEO checklist. …
How to Optimize Your Website for SEO: The Ultimate Website SEO Checklist Read More »
These days it seems like everyone has a gimmick. Coffee shops have punch cards and grocery stores have membership benefits. Sometimes it is difficult to know which of these programs is actually worth pursuing. If you do digital advertising, or use Bing ads services specifically, you should consider applying to become a certified partner. Here …
Top Four Reasons Your Agency Should Be a Bing Certified Partner Read More »
Managing an SEO or PPC program for your business is a good start, but how do you make sense of the metrics of your website performance? Measuring your website performance can be accomplished in a variety of ways; it can be tracked within the platform you advertise on or through a digital creative agency. Today, …
How to Analyze Your Website Performance & Marketing Strategies Read More »
If you’ve ever asked yourself, what is the best type of online advertising? L7 Advertising can help! Keep reading for an overview of the best platforms and ad types to improve your ROI.
As a contractor, you’re probably not a marketing expert. So here are 5 contractor advertising tips to expand your audience base.
And Why You Need an Agency to Stay On Top of it Don’t like what Google is doing? Give it a second. Okay, so it’s not that drastic but the changes made by this media giant do come at a rate that’s fast and furious. And right now, Google has a hotbed of tweaks being …
Google’s Recent Updates Could Affect Your PPC Campaigns Read More »
The Subtle Beauty of Inbound Marketing No one appreciates an enthusiastic sign-twirler doing his best Orange Justice or Justin Timberlake bringing it on down to Veganville more than we do, but not all marketing efforts have to be flashy. And while outbound marketing such as paid ads typically get the most chatter in the marketing …
How to Add Value to Your Content and Secure Brand Loyalty Read More »
In order to benefit from online marketing and online advertising, you always need to stay ahead of the curve. A strong online marketing strategy will mean a big boost for your business. What should you be doing for your online marketing? Short term “needs based” direct marketing, intermediate brand and awareness marketing on multiple channels, …
A Cautionary Tale About the Importance of Accurate Local Listings All one needs to do is look at the story my manager recently told me about his landscaper to understand the importance of accurate local listings. Everyone knows that businesses and, in particular, small businesses can be dog-eat-dog but this story is more Machiavellian than …
Evil Bill and the Case of the Stolen Business Identity Read More »
Though SEO tactics are still important, there is another advertising strategy to be aware of, Pay-per-Click or PPC.
