Social Media Advertising

Facebook content moderation scrolling on laptop

New Facebook Content Moderation Can Affect Your Marketing Campaigns

Facebook, currently Meta, employs an algorithm that moderates content that appears on user feeds. Ultimately, the goal is to share content that they user will most likely engage with. Unfortunately, one of the outcomes from this technology was the proliferation of hate speech and misinformation. In response, artificial intelligence (AI) and machine learning were developed

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Top 3 Social Media Platforms to Grow Your Business

Top 3 Social Media Platforms to Grow Your Business

2020’s digital landscape is an ecosystem of pronounced growth opportunities. Whether you’re a start-up guru, small business owner, or an experienced entrepreneur seeking new horizons, the cross-market potential for online advertising has never been better. Instant Access to Social Media Advertisement The online world’s diversified userbase creates an endless pool of potential customers to connect with.

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fake news and its effect on advertising

Faux or No?

How Fake News Has Forced Some Changes in Advertising The term “fake news” is so ubiquitous that it’s almost had a tendency to lose its levity. That in and of itself is dangerous, not just as advertisers but as Americans. Just last week, a video featuring House Speaker Nancy Pelosi surfaced that appeared to show

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