As of November 2021, Facebook has roughly 2.89 billion monthly active users per Statista, and over 98% of active user accounts worldwide accessed Facebook via a mobile phone in a single month. Since 63% of the U.S. population ages 12 and up claim they use Facebook, your business can’t afford NOT to advertise on the […]
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If you’re looking for a new way to generate brand loyalty, it’s time to brush the dust off your Facebook Group marketing strategy. That’s because an old standard, Facebook Groups, is getting an overhaul. These upgrades are slowly being tested through 2022, so you may not see them this year. While many people have been
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Facebook, currently Meta, employs an algorithm that moderates content that appears on user feeds. Ultimately, the goal is to share content that they user will most likely engage with. Unfortunately, one of the outcomes from this technology was the proliferation of hate speech and misinformation. In response, artificial intelligence (AI) and machine learning were developed
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2020’s digital landscape is an ecosystem of pronounced growth opportunities. Whether you’re a start-up guru, small business owner, or an experienced entrepreneur seeking new horizons, the cross-market potential for online advertising has never been better. Instant Access to Social Media Advertisement The online world’s diversified userbase creates an endless pool of potential customers to connect with.
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It’s no secret that Facebook and Instagram algorithms have been pushing paid advertisements over user-generated content. The new algorithm will boost content that receives the most organic engagement. If your brand isn’t seeing as many likes, comments, and shares as it used to, then it’s time to update your social media advertising strategy. You may
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Want to know how big the user pool is for Instagram? Hootsuite reports that a billion people use Instagram every month. Half a billion use Instagram stories every day. Users spend nearly half an hour every day daily. That is a huge audience. Businesses are flocking to Instagram after recognizing the potential reach and business
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If you’re looking to grow your business (and who isn’t?) advertising on Facebook can really pay off. After all, it has over 1.5 billion members worldwide so no matter what industry you’re in, your customers are using it. However, it can also be pretty daunting considering the number of ads that are unapproved each day.
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Want to effectively reach your target audience on YouTube? Check out these tips on how you can crush your YouTube advertising goals.
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How Fake News Has Forced Some Changes in Advertising The term “fake news” is so ubiquitous that it’s almost had a tendency to lose its levity. That in and of itself is dangerous, not just as advertisers but as Americans. Just last week, a video featuring House Speaker Nancy Pelosi surfaced that appeared to show
As a small business, there’s no need to spend a lot of money on advertising. In the digital age, there are many free/low-cost methods you can use to market your business effectively. One of the biggest opportunities is through Facebook Ads. It is very affordable to advertise using Facebook Ads and creating high-converting ads on
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