Website analysis tools help optimize your website, improve your search rankings, and drive more traffic to your website. If you have an online strategy for your business, you need website analysis tools to ensure your web pages are highly visible to your target market. Why is website visibility and search engine optimization (SEO) important? Search engines, such as Google (which accounts for nearly two-thirds of all web searches in the U.S.)and Bing, use algorithms that analyze your website’s page content.
Not only do search engines look at keywords, they judge the appropriateness and relevancy of the content to the search terms submitted by the user. The approach taken by Google et. al. through search algorithms like Google PageRank (PR) helps searchers quickly find the information they want, find an appropriate solution, and become engaged with your business.
There are plenty of tools available to you to assist with the analysis of your website and its performance vis-à-vis your company’s website marketing goals. Here are five of the best website analysis tools available to your business:
1. Google Analytics
Google Analytics is a web analysis tool first offered in November 2005. It is the most used website analysis tool for traffic as of February 2019. Google Analytics is used on 55.5% of websites and has a market share of 85.1%. The tool has a mobile version which can be used with smartphones that are iOS or Android based.
2. Google PageSpeed
WooRank is an SEO analysis and website review tool included as a free Google Chrome extension. WooRank is touted as a simple, easy-to-use tracker which gives you a complete picture of your websites optimization and links its findings to your marketing data. A more in-depth, paid version of the tool provides a detailed analysis of your website and provides tips on how your business’s online visibility and website rankings can be improved.
GTMetrix is a website page loading optimizer created to help your website meet Google’s Web Performance Best Practices. The speed test tool was developed by Canadian based GT.net and was designed to provide an easy performance analysis for their hosting customer’s websites. It is designed to be intuitive and easy for a beginner (with little or no experience using a website analysis tool) to use and understand the metrics (Google PageSpeed Insights and YSlow) generated by the tool.
SEMRush performs a variety of checks on your website, with the desired result of improving and optimizing your web presence. The tests its performs include an audit of your site and check on its health, improved SEO, a keyword value research, and an analysis of your backlinks. It is a paid tool which performs a comprehensive set of analysis, makes recommendations, and helps improve your web experience.
There are other web analytics tools available to your business. Learning the best solution for your business requires the services of an agency who understands how best to optimize your web presence. Get in touch with L7 Advertising, a Carlsbad, CA based digital advertising agency with the expertise to improve the quality of your website traffic and your page rankings.