Facebook Advertising

Facebook content moderation scrolling on laptop

New Facebook Content Moderation Can Affect Your Marketing Campaigns

Facebook, currently Meta, employs an algorithm that moderates content that appears on user feeds. Ultimately, the goal is to share content that they user will most likely engage with. Unfortunately, one of the outcomes from this technology was the proliferation of hate speech and misinformation. In response, artificial intelligence (AI) and machine learning were developed

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Future of Paid Advertising With Facebook

The Future of Social Media Advertising With Facebook

Social media observers have been predicting the decline of Facebook for years, especially among millennials. Despite this, Facebook remains the biggest social media platform with 2.4 billion users in 2020. This puts Facebook above YouTube in terms of total users and growth over the last year. In their 3rd quarter report, Facebook reported a rise in

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Facebook Ad manager updates

New Facebook Ad Limit: How It Will Affect PPC Campaigns

Facebook is making a change to its ad platform. By limiting the ad volume, the social media company said its Facebook PPC ads will perform better and reduce costs for businesses. This prevents high volume advertisers from overloading the algorithm that reviews your Facebook ads before pushing them to your audience. Whether you’re a big

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Are Facebook Ads Worth It For Small Businesses?

Are Facebook Ads Worth It For Small Businesses?

It’s no secret that social media is the power tool for small businesses to increase site traffic, generate leads, and increase revenue. Out of all the social media platforms available, Facebook ads rank number one as marketers’ first pick for digital advertising. Facebook is about more than just staying in touch with friends and loved

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Top Five Secrets To Understand Before Launching A Successful Facebook Campaign

Top Five Secrets to Understand Before Launching a Successful Facebook Campaign

The modern world of digital marketing can be incredibly complicated for the novice.  How do you know which platforms will best help you connect with potential customers? How can you measure the impact your campaigns have on the public?  If you are considering creating an online marketing campaign, here are a few Facebook campaign tips you

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Keep Your Sales Funnel Full with an Automated CRM

Customer Relationship Management (CRM) integrates the touch points in your customer lifecycle with your marketing strategy. If you are doing search marketing, then this integration becomes even more important. When you incorporate targeted and personalized messaging into your marketing efforts, you are keeping your brand top-of-mind and developing customer loyalty. Eventually, this will keep your

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Facebook Ads

Reasons Why Advertising on Facebook Pays Off Big Time

And Our Case Studies to Prove It From humble bragging and “Vaguebooking” to rampant food photos and inane quizzes, Facebook has given us a lot of reasons to feel somewhat “meh” about it on a personal level. However, if you own your own business and are not using Facebook Ads, you’re not only missing the

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fake news and its effect on advertising

Faux or No?

How Fake News Has Forced Some Changes in Advertising The term “fake news” is so ubiquitous that it’s almost had a tendency to lose its levity. That in and of itself is dangerous, not just as advertisers but as Americans. Just last week, a video featuring House Speaker Nancy Pelosi surfaced that appeared to show

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