Google Ads

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Top Marketing Metrics to Track for Successful Google Ads Campaigns in 2022

Google Ads / By

Digital marketing covers a range of platforms to utilize. Recently, social media, SEO, Google Ads, remarketing, and email campaigns are staples in a digital marketing strategy. Each channel has its own unique set of metrics to monitor to track performance. Modern multi-platform marketing is the prime driver in most online commerce. Thus, understanding what metrics […]

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Four Small Business SEO Trends You Can't Afford To Miss In 2020

Four Small Business SEO Trends You Can’t Afford To Miss In 2020

SEO / By

Janet Jackson famously asked, “What have you done for me lately?” In the fast-paced world of paid search and digital advertising, consultants offering small business SEO services probably hear this question every year. In truth, the question does have merit. Bing Ads and Google Ads are great, but what about the other parts of a small business digital

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How to Analyze Your Website Performance & Marketing Strategies

Facebook & Instagram Ads, Google Ads, Microsoft Ads, Remarketing, SEO / By

Managing an SEO or PPC program for your business is a good start, but how do you make sense of the metrics of your website performance? Measuring your website performance can be accomplished in a variety of ways; it can be tracked within the platform you advertise on or through a digital creative agency. Today,

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Keep Your Sales Funnel Full with an Automated CRM

Marketing Automation / By

Customer Relationship Management (CRM) integrates the touch points in your customer lifecycle with your marketing strategy. If you are doing search marketing, then this integration becomes even more important. When you incorporate targeted and personalized messaging into your marketing efforts, you are keeping your brand top-of-mind and developing customer loyalty. Eventually, this will keep your

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Facebook Ads

Reasons Why Advertising on Facebook Pays Off Big Time

Facebook & Instagram Ads, Google Ads, LinkedIn Ads / By

And Our Case Studies to Prove It From humble bragging and “Vaguebooking” to rampant food photos and inane quizzes, Facebook has given us a lot of reasons to feel somewhat “meh” about it on a personal level. However, if you own your own business and are not using Facebook Ads, you’re not only missing the

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