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How to Analyze Your Website Performance & Marketing Strategies

Managing an SEO or PPC program for your business is a good start, but how do you make sense of the metrics of your website performance? Measuring your website performance can be accomplished in a variety of ways; it can be tracked within the platform you advertise on or through a digital creative agency. Today, […]

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The Surprising Benefits of Using Bing Ads Over Google Ads

Or Even Better, Use Them Together “I’m not touching you.” (finger poke within one inch of face) “Quit it!” “I’m not touching you.” “Stop!” (maintaining taunting finger poke position) “I’m not even touching you.” *Runs off screaming and crying The above dialog is brought to you by siblings everywhere, and Google and Bing. The public

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Mike and Mandy Said “No” to Marketing. Don’t Be Like Them.

A Cautionary Tale Of Marketing For Small Business Owners The names in the following story have not been changed, as it’s a work of fiction. But we’ve seen enough of Mike and Mandys in our line of work to know that this SBNMS syndrome is an all too common scenario. “What’s SBNMS?” you ask. Small

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What Should I Be Doing For Online Marketing?

In order to benefit from online marketing and online advertising, you always need to stay ahead of the curve. A strong online marketing strategy will mean a big boost for your business. What should you be doing for your online marketing? Short term “needs based” direct marketing, intermediate brand and awareness marketing on multiple channels,

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