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4 Pinterest Advertising Strategies to Maximize ROI for Paid Social

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Digital marketing requires organizations to have many different strategies for everything from marketing automation to email marketing. Another area that businesses need to plan for is paid social media advertising. Social media is where consumers spend a large majority of their time. That means that businesses who want to meet customers where they are need […]

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New Facebook Content Moderation Can Affect Your Marketing Campaigns

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Facebook, currently Meta, employs an algorithm that moderates content that appears on user feeds. Ultimately, the goal is to share content that they user will most likely engage with. Unfortunately, one of the outcomes from this technology was the proliferation of hate speech and misinformation. In response, artificial intelligence (AI) and machine learning were developed

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Improve Instagram Ad Engagement With 4 Data-Proven Tips

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In order to find success in digital advertising, you need to meet your audience members where they are. Instagram has become one of the biggest social media platforms with over 1 billion monthly active users. Instagram’s platform is unique from other social media sites, as the visual-focused feed eliminates wordy text posts and status updates.

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Future of Paid Advertising With Facebook

The Future of Social Media Advertising With Facebook

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Social media observers have been predicting the decline of Facebook for years, especially among millennials. Despite this, Facebook remains the biggest social media platform with 2.4 billion users in 2020. This puts Facebook above YouTube in terms of total users and growth over the last year. In their 3rd quarter report, Facebook reported a rise in

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Social Media Strategies to Advertise Your Business

Social Media Strategies to Generate Leads For Your Virtual Event

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2020 is the year where we all learned how to conduct more business online. The number of remote workers, video conferences, and virtual events significantly increased. Now that the novelty has worn off, it’s easy for your virtual event to get lost among the competition. While you should incorporate your virtual events into your messaging,

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Are Facebook Ads Worth It For Small Businesses?

Are Facebook Ads Worth It For Small Businesses?

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It’s no secret that social media is the power tool for small businesses to increase site traffic, generate leads, and increase revenue. Out of all the social media platforms available, Facebook ads rank number one as marketers’ first pick for digital advertising. Facebook is about more than just staying in touch with friends and loved

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Five Smart & Effective Small Business Advertising Ideas

Five Smart & Effective Small Business Advertising Ideas

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As an entrepreneur, you know you have to maximize every minute of your time.  You can’t afford to waste hours on activities that have no impact on your bottom line. Unfortunately, small business advertising is one of those tasks that owners often question. We all know we need to advertise in order to gain customers, but

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