social media

email drip campaigns

Benefits and Best Practices of an Email Drip Campaign

Emails That Get Opened? Yep, It’s Possible. A component of marketing automation, email drip campaigns consist of a series of pre-written and auto-generated emails that are meant to strike at just the right time within the sales funnel. They are sent from the awareness stage all the way through the lead funnel until the lead …

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Facebook Ads for Small Business – Quick Start Tips

As a small business, there’s no need to spend a lot of money on advertising. In the digital age, there are many free/low-cost methods you can use to market your business effectively. One of the biggest opportunities is through Facebook Ads. It is very affordable to advertise using Facebook Ads and creating high-converting ads on …

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Why Social Media Marketing is Vital to Your Law Firm

Connectivity is the Name of the Game Word-of-mouth marketing no longer holds the weight it used to in most fields, and law is no exception. The use of marketing strategies on social media platforms has increased the consumer base for lawyers 633% since 2012. As a result, 57% of law firms have budgets that are …

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