Marketing Calculator - NEW

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Customer Lifetime Value (CLV)
This forward-looking metric is a calculation to predict how much a customer will spend with you over the course of their engagement with your company.
Profit Per Customer*
Your average net profit for a customer in one year.
Retention Rate*
The percentage of customers you "retain" in one year. If you don't know this percentage, you can calculate it with three numbers: A) the number of customers you had at the end of the year, B) the number of new customers you acquired in the year, and C) the number of customers you had at the beginning of the year. Then use this calculation to get your retention rate: (A-B)/C)*100
Discount Rate*
This is the interest rate you borrow at. If you don't know your discount rate, you can use one of the following as a default: 10% for public companies, 15% for private companies, and 20-25% for private companies.
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Cost Per Lead
This metric accounts for the costs necessary to acquire a lead. Understanding the cost to acquire a lead is fundamental in assessing your marketing spend. Finding ways to lower your CPL is a smart business practice and will ultimately increase your ROI.
Marketing Spend*
Marketing Expenditure - This can be the amount spent on a specific campaign or the total spent at your organization. Either way keep it consistent with the number and time period you use for "Leads Acquired"
Leads Acquired*
The number of leads you generated as a result of your marketing spend. This might be form submissions, CTA completions, eBook downloads, etc.
Conversion Rate (CR)
This determines the percentage of prospects made it to the next step in your sales process.
Total Conversions*
This is the total number of times people completed your desired action (i.e. form submissions, ecommerce purchases, info requests, etc.).
Total Website Visitors*
This is the total number of people who had the opportunity to complete your desired goal (i.e., website sessions, clicks, page views, etc.).
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Costs to Acquire a Customer
This metric typically occurs earlier in the sales funnel than the "Cost Per Lead". It will oftentimes be a higher dollar amount than "Cost Per Lead".
Marketing Spend
The total amount spent on marketing initiatives in one year.
Total Customers Acquired
The total number of customers gained as a result of your marketing initiatives in one year.
Marketing ROI
ROI is how marketers know their campaigns are yielding profitable results and how businesses know they’re effectively investing their marketing dollars.
Marketing Investment
The total amount spent on a marketing initiative.
Gross Profit
The profit you made as a result of you the marketing initiative.
Net Profit
*Your final ROI will be calculated using your Net Profit (Gross Profit - Marketing Investment)
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Customer Lifetime Value (CLV)

Cost Per Lead

Conversion Rate (CR)

Costs to Acquire a Customer

Marketing ROI

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