Logo Logo Logo Logo Logo
760 916-0710
  • Services
    • Google Ads
    • Bing Ads
    • Facebook/Instagram Ads
    • LinkedIn Ads
    • YouTube Ads
    • Remarketing
    • Marketing Automation
    • SEO
  • About Us
  • Results
    • Case Studies
    • Testimonials
  • Resources
    • Paid Advertising Review
    • Website Analysis
    • Local Listing Scan
    • Marketing Calculator
    • Knowledgebase
    • Blog
    • Podcasts
  • Contact Us
  • Services

    • Google Ads
    • Bing Ads
    • Facebook/Instagram Ads
    • LinkedIn Ads
    • YouTube Ads
    • Remarketing
    • Marketing Automation
    • SEO
  • About Us
  • Results
    • Case Studies
    • Testimonials
  • Resources
    • Paid Advertising Review
    • Facebook Ads Proposal
    • Website Analysis
    • Local Listing Scan
    • Knowledgebase
    • Blog
    • Podcasts
  • Contact Us

Step 1 of 2

50%
  • Customer Lifetime Value (CLV)

    This forward-looking metric is a calculation to predict how much a customer will spend with you over the course of their engagement with your company.
  • Your average net profit for a customer in one year.
  • The percentage of customers you "retain" in one year. If you don't know this percentage, you can calculate it with three numbers: A) the number of customers you had at the end of the year, B) the number of new customers you acquired in the year, and C) the number of customers you had at the beginning of the year. Then use this calculation to get your retention rate: (A-B)/C)*100
  • This is the interest rate you borrow at. If you don't know your discount rate, you can use one of the following as a default: 10% for public companies, 15% for private companies, and 20-25% for private companies.
  • Cost Per Lead

    This metric accounts for the costs necessary to acquire a lead. Understanding the cost to acquire a lead is fundamental in assessing your marketing spend. Finding ways to lower your CPL is a smart business practice and will ultimately increase your ROI.
  • Marketing Expenditure - This can be the amount spent on a specific campaign or the total spent at your organization. Either way keep it consistent with the number and time period you use for "Leads Acquired"
  • The number of leads you generated as a result of your marketing spend. This might be form submissions, CTA completions, eBook downloads, etc.
  • Conversion Rate (CR)

    This determines the percentage of prospects made it to the next step in your sales process.
  • This is the total number of times people completed your desired action (i.e. form submissions, ecommerce purchases, info requests, etc.).
  • This is the total number of people who had the opportunity to complete your desired goal (i.e., website sessions, clicks, page views, etc.).
  • Costs to Acquire a Customer

    This metric typically occurs earlier in the sales funnel than the "Cost Per Lead". It will oftentimes be a higher dollar amount than "Cost Per Lead".
  • The total amount spent on marketing initiatives in one year.
  • The total number of customers gained as a result of your marketing initiatives in one year.
  • Marketing ROI

    ROI is how marketers know their campaigns are yielding profitable results and how businesses know they’re effectively investing their marketing dollars.
  • The total amount spent on a marketing initiative.
  • The profit you made as a result of you the marketing initiative.
  • *Your final ROI will be calculated using your Net Profit (Gross Profit - Marketing Investment)
  • Get Your Results

Submit
L7 Advertising

5927 Balfour Court, Suite 105
Carlsbad, CA 92008

105 Rubino Court,
Palm Desert, CA 92211

760-916-0710

Podcast
Company
  • About
  • Case Studies
  • Testimonials
  • Contact Us
  • Sitemap
Services
  • Google Ads
  • Bing Ads
  • Facebook/Instagram Ads
  • LinkedIn Ads
  • YouTube Ads
  • Remarketing
  • Marketing Automation
  • Small Business SEO Services
Resources
  • Paid Advertising Review
  • Facebook Ads Proposal
  • Website Analysis
  • Local Listing Scan
  • Knowledgebase
  • Blog

© L7 Advertising 2020 | Privacy Policy